I created Yoyo, the business which rewards people who recycle plastic

Eric Brac de la Perrière

France / Paris
Innovation : Marketed / Broadcasted
8 million tonnes of plastic are dumped in the ocean every year and the time has come to recycle them and put them back into circulation. Eric Brac de la Perrière created Yoyo, a business which encourages people to collect plastic for recycling by offering a rewards system. Established in Bordeaux, Lyon, Marseille, Mulhouse and three cities in Greater Paris, Yoyo has citizens, businesses, institutions and associations collecting plastic bottles, yoghurt pots, electrical appliances and quilts… tonnes of material which still has value. Yoyo’s motto is: “I consume and so I collect”, a great example of positive ecology.  
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