I converted my city to vegetarianism
Launched in Belgium, the initiative has spread to a dozen countries around the world. / Gand
Marketed / Broadcasted
This thirtysomething is a voracious vegetarian! With persistent effort, he managed to convince the majority of restaurants, hospitals and cafeterias in his city to offer a vegetarian menu once a week. A simple but effective way to reduce meat consumption and CO2 emissions.
6 April 2016
Global meat consumption has increased fivefold between 1950 and 2000, leading to an unprecedented concentration of livestock farms and tragic consequences for the environment. How can we meet the challenge of providing healthy, ethically produced food for 9 billion people?