I reveal the secret life of water

Masaru Emoto

Japan / tokyo
Innovation : Marketed / Broadcasted

This Japanese pioneer spent 20 years collecting a wide variety of water samples, which he would then freeze and observe under a microscope to see the crystals that formed. He took thousands of photographs, showing crystal formations that range from totally harmonious to chaotic and demonstrating that water is more than just its chemical formula.


Masaru Emoto gave us one of his last interviews. He has since died but the fruit of his research is immortal.


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  1. susan helm
  2. Virginie TREMSAL
    1. Mathieu bru
  3. Erwan Guerin