I’m the first man to wear sanitary pads

Muru Arunachalam

India / Coimbatore
Innovation : Marketed / Broadcasted
Muru has dedicated his life to developing the cheapest, most environmentally-friendly and socially-responsible sanitary pads on the market. His story is both unusual and fascinating. He is one of the best advocates for women’s health and wellbeing.

Muru is one of the most incredible characters I have ever met in my life. Just by looking at him you can feel his energy and the humanity that he emanates. Watch his video portrait and you’ll understand what I’m talking about.

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