I use your jeans to insulate your house

Pierre Duponchel

France / Lille
Innovation : Marketed / Broadcasted
70 million jeans are thrown away every year in France and so the founder of the ‘Relais’ wanted to do something about it. He’s created a production chain that upcycles this high quality cotton fibre. An excellent example of circular economy.
CONFIDENCES DE TOURNAGE

It took us two years to find a way to meet up with Pierre Duponchel. I thought that it would never happen and often thought about giving in. It would have been a great loss, too, because I’ve managed to meet an incredible humanist social entrepreneur… with a big heart!
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