I collect your food waste to make compost

Pierfrancesco Maran

Italy / Milano
Innovation : Marketed / Broadcasted
Head of transport, waste and water for Milan, Pierfranco loves an ecological mission impossible. This is neither his first nor his impressive achievements, but it’s perhaps the one he is most proud of. Outpacing the Nordic countries in waste recycling when you live in a southern country is no mean feat!

Imagine a bio-degradable plastic shopping bag that doubles as the ideal place to store the leftovers from your plate, allowing them to be transformed into compost. Pierfranco found a way to implement this simple, functional idea on a mass scale. It’s a model for cities around the world to follow.

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