I created the zero waste festival

Kanta Hani

Tokyo, Japan
Innovation : Marketed / Broadcasted

The gathering of thousands of festival-goers often results in a mountain of waste when the party is over. In the early 90s, Kanta Hani found a way to combat this trend by creating an effective system of clean-up volunteers, making the Fuji Rock Festival a “zero waste” event.

It’s proof that trash rock doesn’t have to mean trashing the environment.


 It was pouring rain during the Fuji Rock Festival. Luckily, filming in extreme conditions is no problem for our intrepid reporters! Wrapped in recycled trash bags we managed to stay almost totally dry for the whole shoot. 


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