I discovered a rich oil field in Tokyo!

Yumi Somei

Japan / Tokyo
Innovation : Marketed / Broadcasted
Ever since Yumi realised she was sitting on a black gold mine, she’s been tireless in convincing Tokyo’s restaurants to donate their used cooking oil, which she then transforms into biodiesel. It’s a 21st-century TV Dallas !

In Japan, employees wait for their boss to leave the office before going home for the day. We discovered this custom when we started the interview with Yumi at 5pm, closing time at the factory. Because of us, her employees were in effect working overtime without pay…


Interact, support, talk !

  1. faouzi ahamada
  2. kamal lebbar
    1. Meryam Shamengo
  3. Eric Gasser
    1. faouzi ahamada