BONUS : 30 minutes with Nicolas Chabanne to understand better the background of this globaly reaching initiative
Launched in 2013, the “Ugly Mugs” initiative has been a rousing success and is now being emulated by a number of other countries. It’s the birth of the world’s first anti-food waste brand, created to save tonnes of perfectly good food from being thrown out each year.
Nicolas Chabanne, its founder, takes us behind the scenes of the last two incredible years to explain the origin of his idea, the secrets to his success and the reasons behind the impressive loyalty and solidarity the movement has generated from Day 1. It’s a fascinating look at the issues and perspectives that are shaping the new world and bringing new solutions to the problems we face.